February

​“it’s scary to create something, and then close your eyes and hope that everybody likes it.

Yara Herrera, Executive Chef, Hellbender Restaurant

new designs

 

The day new stuff comes out is always a mix of excitement and uncertainty. There's so much build up that goes into releasing anything new, and you just hope that people will see it, and like it, but you never know.

details

 

Stressing over the details of the new stuff coming out. Should be coming out soon.

Fall 25

Been working on some new things for fall. Measuring and picking Pantone colors is just as hard as the new designs.

college blogs

I’ve been re-reading The Hundreds book “This is not a T-Shirt” by Bobby Hundreds and it inspired me to start a blog with some behind the scenes kind of stuff. Not sure if it’ll amount to anything, but if styles come back, maybe old, bare bones blogs will too. Either way, it feels like a fun throwback to college.

lbny post office

Photo of the mural in the Long Beach post office.

I try to keep some sort of hand feel in most of the designs. Let’s you know someone took the time to make it. I want it to feel like it’s been there for a while.

the first shirt

 the first shirt